YouTube strategy & video production

Your YouTube channel should do more than exist.

We help B2B companies and personal brands build YouTube channels that grow authority, attract the right audience, and generate pipeline. Not vanity metrics, real business impact.

Talk to Natalia See how it works
2018Founded, still producing
61%Of B2B buying, before the first call
13.8%Of US TV viewing is YouTube
The opportunity is now

Your competitors are building authority on YouTube. Where is your channel?

In 6sense's 2025 study, B2B buyers were 61% of the way through their process before they contacted a single vendor. 94% already had a ranked shortlist, and the vendor at the top won 77% of the time. A lot of that research happens on YouTube, which now holds 13.8% of all TV viewing in the US, more than any other media company. Your buyers are already there. Some of your competitors are too.

61%Of the buying journey, before first contact
94%Of buyers rank vendors before the first call
77%Of deals go to the vendor ranked first
YouTube as a growth channel for B2B
Who we work with

Two kinds of clients. One way of working.

Some of our clients are companies building a marketing channel. Others are individual experts and personal brands building their own name. Both get the same level of strategy, just aimed at what matters to them.

For Companies

Turn YouTube into a growth channel

We help B2B companies build authority, attract the right buyers, and generate pipeline, with content aligned to business goals, not vanity metrics.

See what's included
For Personal Brands

Build a name people recognize

For experts, consultants and creators who want their own channel to carry their authority, without spending their weekends editing or writing scripts.

See what's included
How we work

Four steps, every time.

01

Discovery call

We learn your business, your goals, and what you've already tried.

02

Channel audit & strategy

We study your niche and build a plan around it, not a copy-paste template.

03

Production & publishing

Scripting, editing, motion and packaging, handled end to end.

04

Analysis & iteration

We refine based on real performance data, month over month.

For Companies

B2B YouTube Management

We handle Expert & B2B YouTube Management end-to-end, building and scaling channels from the ground up. The goal is simple: build a channel that drives authority, attracts the right audience, and supports your pipeline.

Strategic channel positioning and content series development
End-to-end scriptwriting and content planning
High-converting titles and thumbnail packaging
YouTube SEO optimization and smart distribution
Publishing and channel management, handled for you
In-depth monthly performance analysis and insights
Video Production

Video Production

We turn complex ideas into clear, compelling video content that drives action. Animation, motion graphics, explainer videos and branded content, built for B2B brands & experts that need high impact visuals without complexity.

Animation & motion graphics
Explainer & product videos
Branded video content
Professional video editing
AI-assisted video production
For Personal Brands

Built for experts, not just companies

Same strategy, aimed at building your own name instead of a company's. For consultants, coaches and creators who want a channel that carries their authority, without giving up their weekends to editing or scripting.

Personal positioning: what you're known for, made specific
Scripts and briefs written around your voice
Editing, motion and packaging, studio-finished
A repeatable format, so people come back for the next one
Guidance on monetization, not just growth
Direct, one-on-one collaboration, no account managers in between
Expert recording a YouTube video for their personal brand
Plans

Find the plan that fits how you work.

We do not film. You record, or your team does, and we take it from there. If you cannot film at all, we can resolve the whole video in animation instead.

Direction

You send us the footage. We turn it into a channel.

Custom pricing. Book a call
Volume

2 long-form and 4 Shorts per month.

Strategy

You stop guessing what to film next.

Planning

A brief per video, so you record without prep work.

Editing & Motion

Full edit, colour, audio and motion. Studio finish on your footage.

Packaging

Two title and thumbnail versions per video, tested against each other.

Analysis

Monthly report and strategy session.

See if this fits
Most Popular

Engine

The channel runs without you managing it.

Custom pricing. Book a call
Volume

4 long-form and 8 Shorts per month.

Strategy

Repeatable series, so the person who watches one video goes looking for the next.

Planning

Scripts written by us. No blank page, no weekend spent writing.

Editing & Motion

Custom motion graphics and animated explainers where the topic needs them.

Packaging

Thumbnails designed and delivered. Nobody on your team opens Canva.

Analysis

Retention data fed back into the next script.

See if this fits

Studio

Weekly publishing, with animation doing the work camera cannot.

Custom pricing. Book a call
Volume

6 long-form and 12 Shorts per month. Roughly one video a week.

Strategy

Quarterly review against your business goals, not just channel metrics.

Planning

A quarter planned ahead, coordinated with your campaigns and launches.

Editing & Motion

Animation, motion graphics and mixed media. Product demos, data and abstract ideas get built, not filmed.

Packaging

Thumbnails iterated on performance data, not opinion.

Analysis

Monthly report plus a quarterly deep dive: what worked, what to drop, what changes next quarter.

See if this fits

Not every project needs a plan

Work can range from a single production through to ongoing strategy and channel management. Animation, explainers, founder-led content, series development, or a one-off video that needs to be right. If your project does not fit a column, tell us what it is.

The proof, not the pitch

What clients say

Top Rated Plus on Upwork. Every review below is verified on Upwork or LinkedIn and quoted word for word.

331Projects delivered on Upwork since 2017
100%Job Success Score on Upwork
5.0Average rating on Clutch
Video work for brands like
SiemensBoschPfizerDisney
Produced with agency partners
They were able to animate 3D video for very technical machinery from a niche industry to a level of quality that left our engineers speechless. They are the best of the best.
A. LeeMincon · 18-video 3D product series
Natalia is very personable and goes above and beyond to ensure her clients achieve optimal results.
A. PhillipsYouTube content strategy
Natalia delivered high-quality work with great turn-around time, and showed fantastic professionalism and patience during multiple revision requests, which was much appreciated.
R. SingletonSkillcast · Video for a major retail client
The introduction videos have been a massive success. Not only have they received positive feedback from our audience, but they have also significantly boosted our brand visibility and product interest.
M. ManganBrand and product introduction videos
Phenomenal support and expertise. Natalia and her team always go above and beyond for us on our projects regardless of the project's size.
E. DuckMincon · Video for social media
What truly sets Natalia apart is her ability to stay one step ahead, always anticipating what needs to be done before it's even mentioned.
O. SchoeppnerDemosho · Production partner since 2020

Read all reviews on Upwork, LinkedIn, Clutch and Trustpilot.

Natalia Pisano Fernandez and Martín Pisano, founders of Purple Fish
About

Not a content parking lot. A real business asset.

Purple Fish is a YouTube strategy and production studio based in Málaga, Spain, founded in 2018 by Natalia Pisano Fernandez and her brother Martín Pisano. We help B2B companies and personal brands build YouTube channels that grow authority, attract the right audience and generate pipeline. We work in English and Spanish with clients in the US, Europe and Latin America.

I'm Natalia. I studied Image and Sound Design at the University of Buenos Aires and I've spent more than 15 years making video, many of them behind other agencies, producing animation and explainers for brands like Siemens, Bosch, Pfizer and Disney.

Along the way, clients kept asking the same question: the videos are good, so why isn't the channel bringing in business? Answering that question is what Purple Fish does today.

Martín and I work on every account ourselves, with a small team of editors. You talk to us directly, not to an account manager. And we don't try to do everything: we focus on what moves the needle for B2B companies, experts and high-ticket professionals, real business impact rather than vanity metrics.

What makes us different

We think in systems, not one-off videos.

No copy-paste strategy

We study your niche, your terminology, your industry, before we plan a single video.

Metrics that matter

We track what feeds your pipeline, not just views and watch time.

AI-assisted, human-directed

Optimized workflows with a real creative and strategic point of view behind them.

Obsessed with packaging

Titles and thumbnails are tested, not guessed, because the best video still needs a click.

Contact

Discover how to grow on YouTube before your competitors do.

Tell me about your business, your goals and what you've already tried. If we're a good fit, I'll tell you exactly how I'd approach your channel. If we're not, I'll tell you that too.

Talk to Natalia30 minutes, on Google Meet
WhatsAppMessage me directly.
Emailhello@gopurplefish.com
Free

Get a 3-point channel review

Send me your channel link and I'll record a short video with 3 specific fixes. No call, no pitch.

Send your channel

Prefer to write? Send me a quick message and I'll get back to you as soon as I can.