/* ============================================
   PURPLE FISH - Design tokens (Celina's brand guide)
   ============================================ */
@font-face{font-family:'Poppins'; src:url('/assets/fonts/Poppins-Light.ttf') format('truetype'); font-weight:300; font-display:swap;}
@font-face{font-family:'Poppins'; src:url('/assets/fonts/Poppins-Regular.ttf') format('truetype'); font-weight:400; font-display:swap;}
@font-face{font-family:'Poppins'; src:url('/assets/fonts/Poppins-Medium.ttf') format('truetype'); font-weight:500; font-display:swap;}
@font-face{font-family:'Poppins'; src:url('/assets/fonts/Poppins-SemiBold.ttf') format('truetype'); font-weight:600; font-display:swap;}
@font-face{font-family:'Poppins'; src:url('/assets/fonts/Poppins-Bold.ttf') format('truetype'); font-weight:700; font-display:swap;}
@font-face{font-family:'Poppins'; src:url('/assets/fonts/Poppins-ExtraBold.ttf') format('truetype'); font-weight:800; font-display:swap;}

:root{
  --lavender:#f1edfc;
  --violet:#9d6cea;
  --magenta:#9726b3;
  --dark:#451160;
  --red:#ff0033;
  --white:#ffffff;
  --ink:#2b0e3d;
  --ink-dim:#6b5a7f;
  --ink-faint:#9c8bb0;
  --line:#e4d9f7;
  --radius:18px;
  --radius-sm:10px;
  --maxw:1180px;
}
*{box-sizing:border-box; margin:0; padding:0;}
html{scroll-behavior:smooth;}
body{
  background:var(--white);
  color:var(--ink);
  font-family:'Poppins', sans-serif;
  font-weight:400;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%; display:block;}
a{color:inherit; text-decoration:none;}
h1,h2,h3,h4{font-family:'Poppins', sans-serif; font-weight:300; line-height:1.12; color:var(--dark);}
b, strong{font-weight:700; color:var(--magenta);}
.wrap{max-width:var(--maxw); margin:0 auto; padding:0 6vw;}
@media(min-width:1300px){ .wrap{padding:0 40px;} }

.eyebrow{
  font-family:'Poppins', sans-serif;
  font-weight:600;
  font-size:0.78rem;
  letter-spacing:0.14em;
  text-transform:uppercase;
  color:var(--magenta);
  margin-bottom:0.9rem;
}
p{color:var(--ink-dim);}
.lede{font-size:1.08rem; max-width:56ch; color:var(--ink-dim);}

/* ---------- Header ---------- */
header.site{
  position:sticky; top:0; z-index:100;
}
.site-bg{
  position:absolute; inset:0; z-index:-1;
  background:rgba(255,255,255,0.92);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
header.site .wrap{display:flex; align-items:center; justify-content:space-between; height:82px; position:relative;}
.logo{display:flex; align-items:center; height:38px;}
.logo img{height:100%; width:auto;}
nav.main{display:flex; align-items:center; gap:2rem;}
nav.main a.navlink{font-size:0.94rem; font-weight:500; color:var(--dark); transition:color .2s; position:relative;}
nav.main a.navlink:hover{color:var(--magenta);}
nav.main a.navlink.active{color:var(--magenta);}

.btn{
  display:inline-flex; align-items:center; gap:8px;
  font-family:'Poppins'; font-weight:600; font-size:0.92rem;
  padding:13px 26px; border-radius:999px;
  background:var(--red); color:#fff;
  border:none; cursor:pointer;
  transition:transform .2s, box-shadow .2s, background .2s;
}
.btn:hover{transform:translateY(-1px); box-shadow:0 10px 24px rgba(255,0,51,0.28);}
.btn.ghost{background:transparent; border:2px solid var(--dark); color:var(--dark);}
.btn.ghost:hover{background:var(--dark); color:#fff; box-shadow:none;}
.btn.whatsapp{background:var(--magenta);}
.btn.whatsapp:hover{background:var(--dark); box-shadow:0 10px 24px rgba(151,38,179,0.3);}
.btn svg{width:18px; height:18px;}
.navtoggle{display:none; background:none; border:none; color:var(--dark); font-size:1.6rem; cursor:pointer;}

/* ---------- Sections ---------- */
section{padding:6.5rem 0;}
section.alt{background:var(--lavender);}
section.dark{background:var(--dark); color:#fff;}
section.dark h2, section.dark h3, section.dark p{color:#fff;}
section.dark p{color:#d7c3ea;}
.section-head{max-width:60ch; margin-bottom:2.8rem;}
h2.h{font-size:clamp(1.9rem,3.6vw,2.8rem); max-width:20ch; font-weight:300;}
h2.h b{font-weight:700;}

/* ---------- Footer ---------- */
footer.site{
  background:var(--dark); color:#fff;
  padding:4rem 0 2rem;
}
footer.site p, footer.site a{color:#d7c3ea;}
.foot-grid{display:grid; grid-template-columns:1.4fr 1fr 1fr; gap:3rem; padding-bottom:2.5rem; border-bottom:1px solid rgba(255,255,255,0.15);}
.foot-grid .logo img{height:34px; filter:brightness(0) invert(1);}
.foot-grid h4{font-family:'Poppins',sans-serif; font-size:0.76rem; font-weight:700; letter-spacing:0.1em; text-transform:uppercase; color:#fff; margin-bottom:1rem;}
.foot-grid a, .foot-grid p{display:block; font-size:0.92rem; margin-bottom:0.6rem;}
.foot-grid a:hover{color:#fff;}
.footer-whatsapp{display:inline-flex !important; align-items:center; justify-content:center; width:34px; height:34px; border-radius:50%; background:rgba(255,255,255,0.1); color:#d7c3ea; transition:background .2s, color .2s;}
.footer-whatsapp:hover{background:#9726B3; color:#fff;}
.foot-bottom{display:flex; justify-content:space-between; align-items:center; padding-top:1.6rem; font-size:0.8rem; color:#b79ecf; flex-wrap:wrap; gap:1rem;}

/* ---------- Utility ---------- */
.tag{
  font-family:'Poppins',sans-serif; font-weight:600; font-size:0.7rem; letter-spacing:0.06em;
  text-transform:uppercase; padding:5px 12px; border-radius:20px;
  background:var(--lavender); color:var(--magenta); display:inline-block;
}
section.dark .tag{background:rgba(255,255,255,0.12); color:#fff;}

@media(max-width:860px){
  nav.main{
    position:fixed !important;
    top:82px !important; left:0 !important; right:0 !important; bottom:0 !important;
    width:100% !important; height:calc(100vh - 82px) !important;
    background:#fff !important; flex-direction:column; align-items:flex-start;
    padding:2rem 6vw; gap:1.5rem;
    transform:translateX(100%); transition:transform .3s ease;
    overflow-y:auto;
    z-index:9999 !important;
    display:flex !important;
  }
  nav.main.open{transform:translateX(0) !important;}
  nav.main a.navlink{font-size:1.15rem;}
  .navtoggle{display:block; position:relative; z-index:10000;}
  .site-bg{backdrop-filter:none !important; background:#fff !important;}
  .foot-grid{grid-template-columns:1fr; gap:2rem;}
  section{padding:4rem 0;}
}

/* ============ HERO ============ */
#hero{padding-top:3.5rem; padding-bottom:3rem; overflow:hidden;}
#hero .hero-grid{display:grid; grid-template-columns:0.95fr 1.25fr; gap:2.4rem; align-items:center;}
#hero h1{font-size:clamp(2.2rem,4.4vw,3.4rem); font-weight:300;}
#hero h1 b{font-weight:700; color:var(--magenta);}
#hero .lede{margin-top:1.3rem; font-size:1.08rem;}
#hero .cta-row{margin-top:2rem; display:flex; gap:1rem; flex-wrap:wrap;}
#hero .mockup{position:relative; border-radius:24px; overflow:hidden; box-shadow:0 24px 60px rgba(69,17,96,0.22);}
#hero .mockup img{width:100%; min-height:340px; object-fit:cover; border-radius:24px;}
.stat-strip{display:flex; gap:2.6rem; margin-top:3.5rem; flex-wrap:wrap;}
.stat-strip div strong{display:block; font-family:'Poppins',sans-serif; font-size:1.7rem; font-weight:700; color:var(--magenta);}
.stat-strip div span{font-size:0.78rem; color:var(--ink-faint);}

/* ============ OPPORTUNITY ============ */
#opportunity{text-align:center;}
#opportunity h2{max-width:26ch; margin:0 auto 1.2rem;}
#opportunity .lede{margin:0 auto 2.4rem;}
.opp-stats{display:grid; grid-template-columns:repeat(3,1fr); gap:1.6rem; margin-top:1rem;}
.opp-card{background:var(--lavender); border-radius:var(--radius); padding:2.2rem 1.6rem;}
.opp-card strong{display:block; font-size:2.1rem; font-weight:700; color:var(--magenta); margin-bottom:0.4rem;}
.opp-card span{font-size:0.9rem; color:var(--ink-dim);}

/* ============ TWO FRONTS ============ */
.fronts{display:grid; grid-template-columns:1fr 1fr; gap:1.6rem; margin-top:1rem;}
.front{border-radius:var(--radius); padding:2.6rem; transition:transform .25s;}
.front:hover{transform:translateY(-4px);}
.front.a{background:var(--lavender);}
.front.b{background:var(--dark); color:#fff;}
.front.b h3, .front.b p{color:#fff;}
.front.b p{color:#d7c3ea;}
.front h3{font-size:1.5rem; margin:0.8rem 0 0.8rem; font-weight:600;}
.front p{margin-bottom:1.6rem;}

/* ============ HOW WE WORK ============ */
.process{display:grid; grid-template-columns:repeat(4,1fr); gap:1.4rem; margin-top:1rem;}
.pstep{padding:0; }
.pstep .n{font-family:'Poppins',sans-serif; font-weight:700; font-size:1.6rem; color:var(--violet); margin-bottom:0.8rem;}
.pstep h4{font-size:1.05rem; font-weight:600; margin-bottom:0.5rem; color:var(--dark);}
.pstep p{font-size:0.9rem;}

/* ============ SERVICES / PERSONAL BRANDS (big sections) ============ */
.svc-two-col{display:grid; grid-template-columns:0.9fr 1.3fr; gap:3rem; align-items:start;}
.included{display:grid; grid-template-columns:1fr 1fr; gap:1.1rem 2rem; margin-top:0.5rem;}
.inc-item{font-size:0.95rem; color:var(--ink); padding-left:1.3rem; position:relative; line-height:1.4; font-weight:500;}
.inc-item::before{content:"▸"; position:absolute; left:0; color:var(--magenta);}
section.dark .inc-item{color:#fff;}

/* ============ PLANS ============ */
#plans{background:var(--lavender);}
.plans-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:1.4rem; margin-top:2.4rem; align-items:stretch;}
.plan-col{background:#fff; border-radius:var(--radius); display:flex; flex-direction:column; overflow:hidden; box-shadow:0 4px 24px rgba(69,17,96,0.06);}
.plan-col.popular{background:var(--dark); color:#fff; transform:scale(1.03); box-shadow:0 12px 40px rgba(69,17,96,0.28);}
.plan-col.popular h3, .plan-col.popular p{color:#fff;}
.plan-col.popular .plan-row p{color:#e2d2f0;}
.badge{background:var(--red); color:#fff; font-family:'Poppins',sans-serif; font-size:0.66rem; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; padding:8px 0; text-align:center;}
.plan-head{padding:2rem 1.7rem 1.4rem;}
.plan-head h3{font-size:1.4rem; margin-bottom:0.5rem; font-weight:700; color:var(--dark);}
.plan-head p{font-size:0.86rem; min-height:40px;}
.plan-from{margin-top:0.8rem; font-family:'Poppins',sans-serif; font-size:0.76rem; font-weight:600; color:var(--magenta);}
.plan-col.popular .plan-from{color:#f0c6ff;}
.plan-row{padding:1.1rem 1.7rem; border-top:1px solid var(--line); flex:1;}
.plan-col.popular .plan-row{border-top:1px solid rgba(255,255,255,0.15);}
.plan-row .lbl{font-family:'Poppins',sans-serif; font-size:0.65rem; font-weight:700; letter-spacing:0.07em; text-transform:uppercase; color:var(--violet); margin-bottom:0.4rem; display:block;}
.plan-col.popular .plan-row .lbl{color:#d9b3ee;}
.plan-row p{font-size:0.86rem; line-height:1.4;}
.plan-cta{padding:1.6rem 1.7rem;}
.custom-block{margin-top:2.6rem; padding:2rem; border-radius:var(--radius); background:#fff; text-align:center;}
.custom-block h3{font-size:1.2rem; margin-bottom:0.6rem; font-weight:600;}

/* ============ PROOF (video testimonials) ============ */
#proof .section-head{text-align:center; max-width:100%; margin:0 auto 2.6rem;}
#proof .section-head h2{margin:0 auto;}
#proof .section-head .sub{font-style:italic; color:var(--ink-faint); font-size:0.98rem; margin-top:0.6rem;}
.video-grid{display:grid; grid-template-columns:1fr 1fr; gap:1.8rem;}
.video-card{background:var(--lavender); border-radius:var(--radius); overflow:hidden;}
.video-card .frame{position:relative; padding-top:56.25%; background:#000;}
.video-card .frame iframe{position:absolute; top:0; left:0; width:100%; height:100%; border:none;}
.video-card .vinfo{padding:1.4rem 1.6rem;}
.video-card .vinfo h4{font-size:1.05rem; font-weight:600; color:var(--dark); margin-bottom:0.4rem;}
.video-card .vinfo .highlight{font-family:'Poppins',sans-serif; font-weight:600; font-size:0.85rem; color:var(--magenta);}

/* ============ ABOUT ============ */
.about-grid{display:grid; grid-template-columns:0.85fr 1.15fr; gap:3rem; align-items:center;}
.about-grid img{border-radius:var(--radius);}
.about-grid .story p{margin-bottom:1.1rem;}
.diff-grid{display:grid; grid-template-columns:1fr 1fr; gap:1.4rem; margin-top:1rem;}
.diff{padding:1.5rem 0; border-bottom:1px solid var(--line);}
.diff h4{font-size:1rem; font-weight:600; margin-bottom:0.4rem; color:var(--dark);}
.diff p{font-size:0.9rem;}

/* ============ CONTACT ============ */
#contact .contact-grid{display:grid; grid-template-columns:0.85fr 1.15fr; gap:3rem; align-items:start;}
.contact-options{display:flex; flex-direction:column; gap:1rem;}
.contact-option{
  display:flex; align-items:center; gap:1rem;
  background:#fff; border-radius:var(--radius); padding:1.3rem 1.5rem;
  transition:transform .2s, box-shadow .2s;
}
.contact-option:hover{transform:translateY(-2px); box-shadow:0 10px 30px rgba(69,17,96,0.12);}
.co-icon{
  width:46px; height:46px; border-radius:50%; background:var(--lavender);
  display:flex; align-items:center; justify-content:center; flex-shrink:0; color:var(--magenta);
}
.contact-option:nth-child(2) .co-icon{color:var(--magenta);}
.co-icon svg{width:22px; height:22px;}
.contact-option strong{display:block; font-size:1rem; font-weight:600; color:var(--dark);}
.contact-option span{font-size:0.85rem; color:var(--ink-faint);}
.contact-form{background:var(--lavender); border-radius:var(--radius); padding:2.2rem;}
.contact-form label{display:block; font-size:0.82rem; font-weight:600; color:var(--dark); margin-bottom:0.4rem; margin-top:1rem;}
.contact-form label:first-child{margin-top:0;}
.contact-form input, .contact-form textarea{
  width:100%; padding:0.85rem 1rem; border-radius:var(--radius-sm); border:1px solid var(--line);
  font-family:'Poppins'; font-size:0.92rem; background:#fff; color:var(--ink);
}
.contact-form textarea{min-height:110px; resize:vertical;}
.contact-form button{margin-top:1.6rem; width:100%; justify-content:center;}

/* ============ IMAGE TINT (Unsplash photos, Celina palette overlay) ============ */
.tinted{position:relative; border-radius:var(--radius); overflow:hidden;}
.tinted img{display:block; width:100%;}
.tinted::after{
  content:""; position:absolute; inset:0;
  background:linear-gradient(160deg, rgba(151,38,179,0.45), rgba(69,17,96,0.55));
  mix-blend-mode:multiply;
}

/* ============ RESPONSIVE ============ */
@media(max-width:900px){
  #hero .hero-grid{grid-template-columns:1fr;}
  #hero .mockup img{min-height:220px;}
  .opp-stats{grid-template-columns:1fr;}
  .fronts{grid-template-columns:1fr;}
  .process{grid-template-columns:1fr 1fr;}
  .svc-two-col{grid-template-columns:1fr;}
  .included{grid-template-columns:1fr;}
  .plans-grid{grid-template-columns:1fr;}
  .plan-col.popular{transform:none;}
  .video-grid{grid-template-columns:1fr;}
  .about-grid{grid-template-columns:1fr;}
  .diff-grid{grid-template-columns:1fr;}
  #contact .contact-grid{grid-template-columns:1fr;}
}

/* ============ OPPORTUNITY / PERSONAL BRANDS / CONTACT images ============ */
#opportunity{text-align:left;}
.opp-layout{display:grid; grid-template-columns:1.2fr 0.8fr; gap:2.6rem; align-items:center; text-align:left;}
#opportunity h2, #opportunity .lede{margin:0 0 1.2rem;}
.opp-img img{width:100%; height:100%; object-fit:cover; min-height:280px;}
.pb-img img{width:100%; max-height:260px; object-fit:cover;}


@media(max-width:900px){
  .opp-layout{grid-template-columns:1fr; text-align:center;}
  .opp-layout .lede{margin-left:auto; margin-right:auto;}
}

/* ============ BLOG INDEX ============ */
#bl-hero{padding-top:4rem; padding-bottom:1rem;}
.post-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:1.6rem; margin-top:2rem;}
.post-card{background:var(--lavender); border-radius:var(--radius); overflow:hidden; transition:transform .2s;}
.post-card:hover{transform:translateY(-4px);}
.post-card img{aspect-ratio:16/10; object-fit:cover; width:100%;}
.post-card-body{padding:1.4rem 1.5rem;}
.post-card-body h3{font-size:1.05rem; font-weight:600; margin-bottom:0.6rem; line-height:1.3; color:var(--dark);}
.post-card-body p{font-size:0.86rem;}
@media(max-width:900px){ .post-grid{grid-template-columns:1fr 1fr;} }
@media(max-width:600px){ .post-grid{grid-template-columns:1fr;} }

/* ============ BLOG POST ============ */
.post-hero{padding-top:4rem; padding-bottom:1rem;}
.post-hero .tag{margin-bottom:1.1rem;}
.post-hero h1{font-size:clamp(2rem,4.2vw,3rem); max-width:22ch; font-weight:300;}
.post-hero .date{font-family:'Poppins',sans-serif; font-size:0.8rem; color:var(--ink-faint); margin-top:1rem;}
.post-cover{margin-top:2.2rem; border-radius:var(--radius); overflow:hidden;}
.post-body{max-width:74ch; margin:2.6rem auto 0; padding:0 6vw;}
.post-body h2{font-size:1.5rem; margin-top:2.4rem; margin-bottom:1rem; font-weight:600; color:var(--dark);}
.post-body h3{font-size:1.15rem; margin-top:1.8rem; margin-bottom:0.7rem; color:var(--dark); font-weight:600;}
.post-body p{margin-bottom:1.1rem; font-size:1.02rem; line-height:1.7;}
.post-body ul{margin:0 0 1.1rem 1.3rem; color:var(--ink-dim);}
.post-body li{margin-bottom:0.5rem; line-height:1.6;}
.post-body a.inline-link{color:var(--magenta); border-bottom:1px solid rgba(151,38,179,0.3); font-weight:500;}
.post-cta{margin:2.4rem 0; padding:1.8rem 2rem; border-radius:var(--radius); background:var(--lavender); text-align:center;}
.post-cta p{margin-bottom:1rem; color:var(--dark); font-weight:500;}
.faq-item{padding:1.3rem 0; border-bottom:1px solid var(--line);}
.faq-item h3{margin-top:0; margin-bottom:0.5rem; font-size:1.02rem;}
.faq-item p{margin-bottom:0;}
.related{max-width:74ch; margin:3rem auto 0; padding:2rem 6vw 0; border-top:1px solid var(--line);}
.related h4{font-family:'Poppins',sans-serif; font-size:0.72rem; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; color:var(--ink-faint); margin-bottom:1rem;}
.related a{display:block; margin-bottom:0.8rem; color:var(--magenta); font-weight:500;}

.form-note{font-size:0.9rem; color:var(--ink-dim); margin-bottom:1.4rem; font-style:italic; padding-bottom:1.2rem; border-bottom:1px solid var(--line);}